This is my third Mary Ward Media Arts Blog post. In this blog post, I will be answering the following three questions; How do you feel about the Dove Campaign for Real Beauty, how do you feel about the Axe Effect Campaign, and do you think that a 'parent' company has some responsibility to ensure that all of their different sectors uphold the same sort of beliefs and values
.1) How do you feel about the Dove Campaign for Real Beauty?
I feel that the Dove Campaign for Real Beauty is a great new idea. Up until now, just about every beauty company has been focusing on improving someone’s looks, but now Dove is saying that all women should be considered beautiful, no matter what they look like. I agree with Dove’s idea for the Campaign for Real Beauty, because it is a different approach to advertising their products. Plus, it also gives women a higher self-esteem, something that many women lack today.
2) How do you feel about the Axe Effect Campaign? Does it make you laugh hysterically or roll your eyes in disgust? Why?
I find that the Axe Effect Campaign is quite funny, but it is obvious that these things will never happen to someone who uses Axe, even if some people do believe that it will. I feel that it is just another funny, new, and innovative marketing scheme, and it seems to be working, because more and more people know about Axe.
3) Do you think that a 'parent' company has some responsibility to ensure that all of their different sectors uphold the same sort of beliefs and values? Why or why not?
I feel that a ‘parent’ company has some responsibility to ensure their different sectors have similar beliefs and values. They own both companies, therefore they should have a say, just like most other parent companies. However, Dove and Axe act like two very different companies, since neither one of them would be caught dead using the other’s advertising technique. This makes most people believe that they are two separate companies (I didn’t know that they were owned by the same parent company until I read Mrs. Arturi’s blog). Therefore, the parent company should have some say, but it this case, the ad campaigns have already been released, they have both been successful, and therefore the parent company will make a lot of money, so there is no reason for them to step in now.
Overall, both companies use interesting advertising techniques to hook in customers, and other companies of different products should follow suit.
Yeah, you would think that Axe commercials are funny. Such a masculine.
ReplyDeleteHaha, I'm joking. But it's pretty much what you said. It's difficult to see Axe and Dove to be under the same company. Sadly, it won't be that easy to alter societies' views on what 'real beauty' is.
Ouch. You realize Arturi is advisor for Gender Justice, right? Nah, I really like your opinion on this.
ReplyDeleteThis is a refreshing change from reading some of the other more sensitive entries. Instead of taking everything personally, you look at it at a business level. From that view, everything you say seems correct.
I actually disagreed with all of your answers. While every beauty product company has been using the same sort of campaign, I think Dove is not so different. Under it all, they contradict themselves with some of their products. I'm also concerned how you consider raising women's self esteem a mere "plus".
Axe campaign simply being a great marketing campaign. Ouch. Right in my gender justice gut.
While I agree that it's too late for Unilever to do anything now, don't you think they should have?
(: All in good fun.